May 22, 2024

Yasso Launches ‘I Scream For Yasso’ Campaign to Help Snackers Feel Ridiculously Better by Screaming Their Yassos Off

With ever demanding and stressful lives, people are looking for ways to let out their frustrations and let in some joy more than ever. In fact, according to a recent Yasso survey*, 71 percent of Americans say sometimes they just want to let out a scream. And while the majority (72 percent) confess that letting out a scream can feel a bit ridiculous, more than 4 in 5 (83 percent) also say it can make you feel better and many (71 percent) would just need the right place to feel comfortable actually doing it.

So this summer, when tensions are predicted to be at an all-time high, Yasso, the Ridiculously Better frozen snack brand, is partnering with beloved Emmy Award-winning producer and TV host, Ross Mathews to launch the ‘I Scream for Yasso’ campaign. Together, they’re helping people release their frustrations in a joyful way by screaming their yassos off for a ridiculously delicious snack, both online and in person.

“I am all in on this campaign and Yasso! Who doesn’t want to feel ridiculously better, am I right?” said Mathews. “We all know that when chip happens, sometimes you just have to scream about it. And why not scream in exchange for a delicious snack? Sounds like a win-win to me.”

From May 21 to July 4, screamers can visit the “I Scream for Yasso” booth in key markets or upload videos of themselves letting it alllll out with #IScreamForYasso #Sweepstakes @Yasso for a chance to win a year’s supply of Yasso and $2,000. Ross kicked off the campaign activation in NYC’s Columbus Circle yesterday, May 21, encouraging passersby to scream for Yasso and rewarding them with a sweet snack.

“We’re thrilled to team up with Ross and take our ‘I Scream for Yasso’ booth to key cities to help people release a little frustration and let in a little more joy,” said Kelsey Gill, director of marketing for Yasso. “Yasso exists to deliver joy to consumers, and this activation is the perfect way to bring that to life while rewarding participants with a sweet Yasso snack.”

Yasso’s Ridiculously Better frozen snacks are available at select retailers nationwide. To find a store near you and learn more about the ‘I Scream for Yasso’ campaign, click here and follow the delightfully delicious journey on Instagram @yasso, Facebook @YassoFrozenYogurt and X @yassofroyo.


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