Yellow Banana Partners with Flashfood, Bringing Grocery Saving App to More Than 30 Ave A Lot Locations
Yellow Banana, a retail grocery platform that owns and operates more than 30 Save A Lot locations in the US, has partnered with Flashfood, a digital marketplace that provides customers with access to heavily discounted food nearing its best-by date. The food waste reduction app is now available at all Yellow Banana Save A Lot locations, expanding Flashfood’s presence to Dallas, TX and Jacksonville, FL, for the first time.
Yellow Banana is owned by 127 Wall Holdings, which was co-founded by Ademola Adewale-Sadik, Michael Nance and Walker Brumskine. The three met while earning JDs from Yale Law School; Adewale-Sadik and Brumskine also earned MBAs from Harvard Business School. They are joined by seasoned operator and 127 Wall co-founder Joseph Canfield.
Flashfood aims to eliminate food waste at the retail level by connecting shoppers with savings of up to 50 percent on food nearing its best-by date that would otherwise be thrown away. The partnership will enable customers at Yellow Banana’s Save A Lot locations to save big on everyday grocery items like meat, produce boxes, dairy and bakery items, as well as center-store foods and snacks. Shoppers make a purchase directly through the Flashfood mobile app and simply pick their order up from a team member at the checkout area of their participating location.
The partnership with Yellow Banana will bring Flashfood to the state of Texas and the city of Jacksonville, FL for the first time. According to Feeding America, 11.8 percent of households across the US are food insecure. However, food insecurity rates in Dallas County, TX and Duval County, FL, are higher than the national average, at 14.8 percent and 12.2 percent, respectively. The partnership between Flashfood and Yellow Banana will improve accessibility to affordable fresh food within the Dallas and Jacksonville communities, making it a helpful option for families dealing with food insecurity.
The partnership is not only a win for shoppers in a time when grocery prices are up 13.5 percent but is also a win for the planet by reducing the amount of perfectly good food reaching landfills. In September, Flashfood announced that the app reached a major milestone: 50 million pounds of food diverted from reaching landfills or the equivalent of 95 million pounds of carbon dioxide equivalent (CO2e) diverted from the atmosphere. To-date, Flashfood has saved shoppers more than $130 million on their groceries.
“Our mission is to deliver essential nutrition to working families at affordable prices,” said Adewale-Sadik. “By partnering with Flashfood we are furthering our commitment to serve our communities, while also reducing the amount of food reaching landfills by redirecting it to dinner plates in deserving homes across the country.”
The partnership will bring Flashfood to Yellow Banana’s Save A Lot locations in the following cities:
- Chicago, IL
- Cleveland, OH
- Milwaukee, WI
- Jacksonville, FL
- Dallas, TX
“We are thrilled to partner with mission-driven partners like Yellow Banana to broaden access to affordable groceries and provide communities with healthy food,” said Flashfood Founder and CEO, Josh Domingues. “Nothing is more exciting than bringing Flashfood to new shoppers, stores and states like Texas. Yellow Banana is a natural fit for Flashfood with a clear mission to deliver impact for their communities, and we’re excited to continue expanding Flashfood’s presence across the country.”
Today, Flashfood can be found in more than 1,450 participating grocery locations in the US and Canada, including GIANT, SpartanNash, SN Martin’s, Loblaws, Tops Friendly Markets, Meijer, Giant Eagle, Stop & Shop and more. All participating Flashfood store locations can be found via the store locator.
To learn more about 127 Wall, click here. To learn more about Yellow Banana, click here. To learn more about Flashfood, visit Flashfood. To learn more about Save A Lot, visit Save A Lot.