¡Yo Quiero! Adds Industry Veteran Codie Hair as Director of Sales

¡Yo Quiero! is proud to announce Codie Hair as its new Director of Sales. In this role, Hair will support national accounts alongside Jay Alley, Vice President of Sales, helping drive continued growth for the brand and its expanding portfolio of guacamole, salsa, queso, bean dips and other refrigerated dip solutions across produce and deli departments.

Hair brings more than 30 years of experience in retail grocery and sales, with the majority of his career rooted in the produce department. He spent 28 years with United Supermarkets, where he held roles ranging from Produce Manager to Store Management and Produce Business Manager, overseeing all categories within produce. That experience gave him a deep understanding of how retailers build assortments, manage category performance and bring products to market successfully.

Most recently, Hair worked in the brokerage business, including Schraad Sales and Marketing and Texas Fresh Food Brokers. Across those roles, he focused on building sales and marketing strategies that created mutual success for suppliers and retail partners.

“Codie brings the kind of experience that is incredibly valuable in today’s retail environment,” said Jay Alley, Vice President of Sales for ¡Yo Quiero!. “He understands the produce department from the retailer’s perspective and knows how to support suppliers, brokers and buyers in building programs that work, making him a tremendous asset to our team and retail partners.”

In his new role, Hair will work closely with national accounts to support item assortment, go-to-market strategy and continued category growth for ¡Yo Quiero!’s full lineup of fresh dips and refrigerated solutions.

“I’m excited to join the team at such an important time for the brand,” said Codie Hair, Director of Sales for ¡Yo Quiero!. “My career has given me the opportunity to sit on both sides of the desk, from managing produce categories at retail to supporting suppliers through the brokerage business, and I’m looking forward to helping ¡Yo Quiero! grow with strong retail partners across the country.”

¡Yo Quiero! is proud to welcome Hair to the team as the brand continues expanding its presence as the Ultimate Dip Destination in produce and deli departments nationwide.

About ¡Yo Quiero!

¡Yo Quiero! Brands is a Texas-based avocado, guacamole and dip company with cutting-edge facilities in Texas and Mexico. Known as The Ultimate Dip Destination, ¡Yo Quiero! is committed to selecting only the freshest, finest ingredients to create hand-crafted, flavor-forward products that elevate snack-time experiences. As innovators in the industry, ¡Yo Quiero! continues to set trends with their award-winning bold, better-for-you offerings that are available at retailers nationwide. ¡Yo Quiero! brings consumers a wide range of premium products, including guacamoles, salsas, quesos, bean dips, white dips and more. For more information, recipes or product availability, visit www.yoquierobrands.com.