¡Yo Quiero! Brings the Heat With New Jalapeño Dips Collection

This holiday season, ¡Yo Quiero! is turning up the heat and flavor with the launch of its new Jalapeño Dips Collection – a bold, craveable lineup designed to meet America’s growing appetite for spice. Featuring Jalapeño Ranch, Jalapeño Dip, Candied Jalapeño Dip and Candied Jalapeños, the new collection delivers a modern twist on classic favorites, including the celebration of the viral “sweet + spicy” flavor craze with two of its items.

As the popularity of hot and spicy foods continues to rise, ¡Yo Quiero! is leaning into the momentum. According to global trend research from Kalsec, 95 percent of consumers enjoy hot or spicy flavors at least at a mild level and 60 percent say they’re eating spicier food than a year ago. Meanwhile, social media conversations around the “swicy” (sweet + spicy) flavor trend have surged 27 percent year over year, proving that consumers are craving the layered flavors of heat balanced with sweetness. ¡Yo Quiero!’s new jalapeño-centric products are answering that call.

The new line features four distinct takes on the trending pepper:

• Jalapeño Ranch – A creamy, cool ranch base infused with the zesty kick of jalapeños.
• Jalapeño Dip – A bold, smooth sour cream based dip where jalapeños and cilantro take the lead for an authentic, flavorful heat.
• Candied Jalapeño Dip – A sweet-and-spicy sour cream based dip, textured with candied jalapeños for a balanced “swicy” bite.
• Candied Jalapeños – Finely chopped fresh jalapeños sweetened with Mexican cane sugar, ideal for topping, dipping or adding an unexpected twist to favorite recipes.

“Shoppers are telling us loud and clear that they want more excitement from their snacks and meals and more flavor on the table,” said Tara Murray, Vice President of Marketing at ¡Yo Quiero! Brands. “Our new Jalapeño Dips Collection delivers that in every bite. They are bold, balanced and ideal for everything from holiday entertaining to everyday snacking.”

Perfectly timed for the holidays, the new dips bring versatility to festive spreads and weeknight leftovers alike. Whether served with chips and veggie dippers during a party, spread on sandwiches or dolloped on top of casseroles, ¡Yo Quiero!’s new creations invite people to play with flavor and spice up their favorite dishes. As refrigerated dips continue to grow in popularity, reaching $2.3 billion in US sales during the past year according to Circana data, ¡Yo Quiero!’s innovative jalapeño-forward options give retailers fresh momentum in a category built around taste exploration.

“Candied Jalapeños, in particular, are one of the most exciting flavor stories right now,” added Murray. “The sweet-and-spicy balance is trending across every category—from snacks to sauces to cocktails—and our products capture that energy in a way that feels fresh and familiar at the same time.”

With consumers increasingly seeking ways to make entertaining simple yet memorable, ¡Yo Quiero! offers dips that make it easy to impress without the stress. The Jalapeño Dips Collection pairs perfectly with crackers, veggies and flatbreads for quick appetizers or adds a flavorful spark to leftover turkey sandwiches and game-day spreads as the season continues.

All products in the Jalapeño Dips Collection are now available for order for retailers nationwide. For more information about these new dips and more from ¡Yo Quiero!, contact Jay Alley at jalley@freshinnovationsllc.com