May 9, 2024

Yowie Group and NBA Join Forces at Sweets and Snacks Expo

Yowie, makers of the Yowie surprise-inside chocolate, is teaming up with the National Basketball Association (NBA) to bring a new level of fun to the confectionery scene. The new partnership is set to be unveiled in Booth #10502, at the Sweets and Snacks Expo in Indianapolis from May 14 to May 16.

Cynthia Thayer, Yowie Global Chief Marketing Officer, explained: “We’re hitting the court with the NBA, a league that’s got the whole world cheering. It’s like the ultimate alley-oop of candy excitement!”

Shoot some hoops, show off your virtual basketball skills with NBA Jam and score big with a Yowie raffle for a chance to win tons of official NBA merch! It’s all part of the game plan to bring joy and excitement to fans of all ages.

For more info, check out Yowie World or swing by the booth for a taste of the action.

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