August 29, 2023

ZENB Launches Yellow Pea Pasta at Sprouts Farmers Markets Nationwide

ZENB, a Chicago-based plant-full food company, has debuted its award-winning, single ingredient pasta at Sprouts Farmers Markets nationwide. ZENB, pioneer of the yellow pea legume pasta in various popular shapes, exists to cultivate more conscientious eating and is reinventing pantry staples using an innovative plant-full approach with a focus on real ingredients.

Rallying people to Eat Like It Matters, ZENB develops better-for-you products that are genuinely delicious without compromising on taste or texture. Their signature product line, ZENB Pasta, is made with a single ingredient, whole yellow peas including the skins. ZENB Pasta offers an al dente experience that rivals wheat pasta but with wholesome nutritional benefits including 20 grams of protein and 13 grams of fiber per 3.5 ounce serving. The full range of shapes and offerings deliver nutrient-dense mealtime solutions for consumers craving functional foods that fuel their bodies and delight their palates. ZENB Pasta is also gluten-free, vegan, non-GMO and contains various key vitamins and minerals.

“As a leader in wholesome food innovation, we couldn’t be happier to launch in retail at Sprouts Farmers Markets across the country,” said Hugo Pérez, chief storyteller, ZENB US. “We hear from consumers across all demographics and lifestyles how pleased they are with the unmatched taste and texture of ZENB products that are better-for-you, and we can’t wait for more people to experience this at their local grocery store through the power of plants.”

The premium pasta products from ZENB can now be found at Sprouts Farmers Market locations nationwide on the Sprouts Innovation Table, which introduces consumers to new and notable specialty food items. Consumers can purchase a variety of popular, classic pasta shapes and wholesome on-the-go meal solutions including:

  • Short pastas Elbows, Penne and Rotini,
  • Pasta lovers nostalgic favorite Spaghetti, and
  • On-the-go Agile Bowls (which come in four globally inspired flavor combinations: Tomato Basil Pesto, Mexican Street Corn, Red Pepper Harissa and Zesty Garlic Spinach).

“At ZENB, our food development legacy allows us to unlock the power of real, clean ingredients and deliver products with the highest quality standards,” said Taichi Sakabe, Chief Operating Officer, ZENB US. “Like Sprouts, our goal is to make natural foods more accessible and living healthy more delicious. By launching with Sprouts, we can continue to give consumers what they deserve – elevated, re-imagined pantry staples that fit their lifestyles, like our crave-worthy yellow pea pastas.”

Foodies will also have the opportunity to sample ZENB’s plant-powered offerings at various Sprouts locations this fall as part of the nationwide ZENB Pasta Lounge Tour, a mobile food-truck experience serving up freshly prepared, chef-inspired recipes featuring ZENB Pasta. More information on the tour can be found by visiting ZENB.

ZENB is also currently available in Central Market stores across Texas, Green Acres Market stores in Oklahoma and will soon be on shelves at Chicagoland Jewel-Osco stores early this fall with more retail locations to be announced soon. The brand plans to introduce other popular yellow pea-based pasta, snack time options and specialty food products throughout the remainder of 2023 as they continue to evolve their offerings and expand across a variety of food categories. To learn more about the brand or to find ZENB at a retail location near you, you can visit ZENB.


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