Ready-To-Eat MUSH Oats Launches Nationwide at Kroger

MUSH, makers of plant-based, ready-to-eat overnight oats with less than eight wholesome ingredients, has announced a nationwide retail launch into 1,025 Kroger stores. The flavor offerings include Blueberry, Vanilla, Dark Chocolate and Apple Cinnamon in single serve 5-ounce cups. MUSH’s Kroger availability spans across the Midwest, Southeast and Southwest regions. This retail launch comes on the heels of the brand’s expansion into the club channel in three regions of Costco Clubs, bringing MUSH’s retail footprint to nearly 11,000 stores. 

The brand’s product line offers nostalgic flavor profiles that are nutrient-dense with protein and fiber. MUSH is made from a few simple ingredients and is dairy-free, gluten-free and has no added sugar.

“Our product line of ready-to-eat oats is a brand-new take on an old-fashioned favorite and it’s here to stay,” said Ashley Thompson, CEO and Co-Founder of MUSH. “By expanding our retail footprint with Kroger, we can effect positive change in America at monumental scale, one cup of MUSH at a time.” 

Blueberry, Vanilla, Dark Chocolate and Apple Cinnamon are available for $2.79 at Kroger stores as well as King Soopers, Fred Meyer, Ralph’s and QFC which fall under the Kroger parent-company. Coconut Coffee can be found at select locations. For more information on MUSH’s grocery store products and availability, visit eatmush.com/pages/store-locator.