Before the Butcher Launches New Plant-Based Pepperoni

Before the Butcher, a leading manufacturer of plant-based burgers, grounds and other unique plant-based proteins such as chicken and sausage, launched Plant-Based Pepperoni, offering all the flavor and texture of classic pepperoni, without meat.

The National Restaurant Association Food & Beverage Award (FABI) named the Plant-based Pepperoni as a 2023 award recipient, which will be celebrated during the National Restaurant Association Show in Chicago.

This Pepperoni is gluten-free, soy-free, non-GMO, dairy-free, cholesterol-free, hormone-free and antibiotic-free, made from natural ingredients and uses a proprietary pea protein, radish extract, paprika and other spices to give the pepperoni a hint of spice that captures the flavor profile matching the best meat-based pepperoni from around the world.

“Our new plant-based pepperoni offers an amazing taste experience that mimics real pepperoni so well, it would fool even the most sophisticated palate,” said Danny O’Malley, Founder and President of Before the Butcher. “We understand that consumers are looking for delicious, healthier and more sustainable alternatives to animal protein. That’s why we’re thrilled to offer a product that fits this market need and delivers a great taste without any compromise.” –

The Plant-based Pepperoni is versatile and can be used in a wide range of dishes. It can be added to pizza, sandwiches or salad. It’s also great for meatless pizza programs at school, home, work or healthcare facilities.

Before the Butcher’s Plant-Based Pepperoni joins their portfolio line of products including Plant-Based Patties, Beef, Taco, Italian, Chorizo and Breakfast Grounds and the economical Mainstream line of Plant-Based Patties. Their products are made in the USA and are the perfect substitute for anyone looking to reduce their meat consumption without sacrificing flavor or texture.

For more information about Before the Butcher’s Plant-Based Pepperoni, visit their website at BTB Foods.