Mary’s Gone Crackers Launches in Target Stores Nationwide
Mary’s Gone Crackers, North America’s leading organic and gluten-free cracker brand, has officially launched in Target stores nationwide. The rollout includes three of the brand’s top-performing SKUs — Original, Super Seed Everything and Super Seed Classic — offered in 4 oz. boxes, available to Target guests seeking mindful snack choices with bold flavor and real ingredients.
The move comes at a pivotal moment for Mary’s Gone Crackers as the brand continues a multi-year growth trajectory fueled by innovation, expanded distribution and a deepened commitment to ingredient integrity and sustainability. In the last six months, the brand unveiled a full packaging refresh designed to increase shelf impact, introduced new box sizes to fit more consumers’ needs and entered the club channel through new retail partnerships with both Costco and Sam’s Club.
Known for its nutrient-dense, seed-based crackers made from organic, non-GMO, Kosher and gluten-free ingredients, Mary’s Gone Crackers has earned a loyal following among health-conscious consumers who want snacks that deliver on both taste and values. The new partnership with Target taps into a shopper base that’s highly aligned with Mary’s core audience — ingredient-savvy, wellness-driven and looking for elevated everyday products that fit seamlessly into busy, yet balanced lifestyles.
“Target guests are intentional about what they eat. They read labels, they prioritize quality and they want better-for-you food that they can feed to their families without sacrificing flavor,” explained Michael Finete, CEO of Mary’s Gone Crackers. “This is a customer we truly understand and have built our brand around. We’re excited to partner with Target to bring our top SKUs to their shelves.”
The Target launch caps off a record-breaking year for the brand. In 2024, Mary’s Gone Crackers saw all-time highs in household penetration, repeat purchase rates and retail sales velocity. With additional retail expansions on the horizon and increasing consumer demand for cleaner, functional snack options, the brand is well-positioned to lead the better-for-you cracker category through 2025 and beyond.
For more information about Mary’s Gone Crackers, visit Mary’s Gone Crackers.