Category Leadership Awards: Frozen Fruit

The global frozen fruit market is projected to reach approximately $6.3 billion in 2026. As one of the world’s largest frozen fruit suppliers, Nature’s Touch Frozen Foods is a leader in the category. 

“It starts with how we source. We don’t own farms—we partner with trusted growers around the world, giving us the flexibility to source fruit at its peak while offering one of the broadest frozen fruit portfolios in the industry. With more than 20 fruit varieties across conventional, organic and pesticide-tested options, we can confidently say that if it’s a fruit, we have it,” explained Geraldine Pra, Director of Marketing and Insights at Nature’s Touch Frozen Foods.

Pra continued, “But breadth alone isn’t curation. What truly sets us apart is anticipating where the category is heading and building solutions before they’re requested. Chocolate-coated fruit, lightly coated fruit, functional smoothies with protein and probiotic cubes, and new snacking occasions all came from identifying emerging consumer trends early—not waiting for a brief.” 

“Our core fruit offerings—blueberries, mango and our everyday strawberry blends—remain the dependable foundation of our business. However, the breakout story this year has been our coated fruit lineup. Both our lightly coated sour and chocolate-covered fruit have resonated strongly with consumers,” shared Pra.

Campoverde specializes in flash-frozen fruit sourced directly from the fields without added sugars or preservatives.

In a previous statement, a Campoverde spokersperson commented, “As consumer demand for healthier, more convenient, and flavor-forward foods continues to accelerate, Campoverde has emerged as one of the most dynamic brands shaping the future of the frozen fruit category. The brand intends to continue the transformation of frozen fruit from a commodity to a lifestyle staple—delivering vibrant, functional, and indulgent options that meet evolving consumer needs.”

Frozen peaches continue to be the strongest performers for Wawona Frozen Foods, a third-generation, family-owned company, according to Blair Smittcamp-Martin, Marketing and Special Projects Manager. 

“As one of the nation’s largest growers and processors of frozen peaches, it’s a category where we have decades of expertise. Consumers are increasingly looking for clean, versatile ingredients they can use in smoothies, baking, desserts and everyday meals, and frozen peaches offer year-round convenience without sacrificing quality. Our commitment to harvesting at peak ripeness and freezing within hours helps deliver the flavor, texture and consistency consumers expect.”

Smittcamp-Martin continued, “Consumers today want products that simplify healthy eating without compromising on taste or quality. Frozen fruit naturally aligns with that expectation by offering convenience, reducing food waste and providing year-round availability.”