Hy-Vee Deploys Retail Zipline Communicate with its 85,000 Employees During COVID-19

Hy-Vee announces today that it is deploying Retail Zipline’s communication platform across its entire company in an effort to directly communicate with its more than 85,000 employees amid the ongoing COVID-19 pandemic. The platform will also be used beyond this current crisis and continue as the primary communication method to ensure all stores are delivering to brand standards.

As COVID-19 safety protocols shift on a day-to-day basis, essential retailers such as Hy-Vee need a reliable and consistent way to communicate with all employees throughout the company. Using Retail Zipline, Hy-Vee employees now have a streamlined way to access messages from company leaders and supervisors through the platform’s desktop website and/or mobile application and a centralized place to see everything that needs to get done in-store. The platform enables Hy-Vee to directly communicate and track execution of store protocols, health and safety guidelines, best practices, in-store tasks and more.

“All of our employees play a crucial role in how we are responding to COVID-19, which is why it’s imperative we invest in them and provide them with the necessary resources to do their jobs in the best way possible,” said Jessica Ringena, Hy-Vee’s SVP, Finance and Business Strategy. “Retail Zipline allows our corporate team to communicate with every single employee to make sure everyone receives the same message and executes new protocols or receives the latest company news in a timely fashion.”

Already used by leading essential retailers like BevMo!, Benny’s and others, Retail Zipline is a central place for corporate offices to reach and engage with employees about critical issues by sending messages, assigning tasks and tracking execution at all levels as well as all locations throughout a company.

In commemoration of the new partnership, Retail Zipline has made a commitment to support Hy-Vee’s current food bank campaign, which has set a goal to raise $1 million for food banks across the Midwestern grocer’s eight-state region by May 31. For every new Hy-Vee platform user that signs up between now and May 31, Retail Zipline will donate $1, up to $25,000, to the campaign. Hy-Vee will then match Retail Zipline’s contribution dollar for dollar to help support food banks feeding those in need during this national pandemic.

“Our goal at Retail Zipline is to ease communication challenges for brands so employees in the field are safe and empowered to do their best work, which has never been more critical,” said Melissa Wong, CEO and cofounder of Retail Zipline. “We are proud to partner with a company that’s passionate about the wellbeing of its employees as well as its local communities, which is why we’re committed to supporting Hy-Vee’s fundraising initiative to provide food to those in need.”

Hy-Vee is the first grocery retailer to launch Retail Zipline’s platform. More information about Retail Zipline can be found here.