The Fresh Market Pledges $300,000 in Support of Racial Equity and Social Justice

The Fresh Market is taking an active role to promote racial equity and social justice in its communities with a $250,000 donation to the NAACP Legal Defense and Educational Fund, as part of the company’s commitment to fight racism and discrimination. An additional $50,000 was pledged to the International Civil Rights Center & Museum in The Fresh Market’s hometown city of Greensboro, NC.

“We are deeply committed to serve and make a difference in our communities to ensure inclusion, empowerment and opportunity for everyone,” said Jason Potter, President and CEO of The Fresh Market. “The commitment we are making today is just a catalyst to our broader diversity action plan to make The Fresh Market an even better place to work for our team members, a better place to shop for our guests and a stronger partner in our communities.”

Other components of the company’s immediate plans include conducting unconscious bias training for all team members, an increased focus on diversity hiring, career progression and mentoring, as well as enhancing the diversity of their supply chain.

“We cannot be complacent or silent and must play an active role in our stores and communities to combat racial injustice,” said Potter.