Produce for Better Health Foundation Brings Unique Value to United Fresh LIVE! with Sessions Introducing Influencers and Consumer Behavioral Research

The Produce for Better Health Foundation (PBH) added unique value during United Fresh LIVE! this week, June 17. The organization hosted two sessions, among other activations, featuring its influencer marketing and consumer behavior expertise. Specifically, a Coffee Talk session provided an opportunity to meet PBH’s elite group of Fruit and Vegetable Ambassadors in Action (FVAA) to discuss how to drive fruit and vegetable consumption through influencer marketing; a Workshop focused on PBH’s signature KNOW-FEEL-DO behavioral framework, diving into consumer research and insights on how to close the intention-action gap, given consumers’ emotions, especially during the COVID-19 pandemic and beyond. PBH is perfectly positioned to share its unique expertise and experience with its successful Have A Plant Movement, which delivers inspirational and action-oriented fruit and vegetable content through its digital ecosystem, reaching millions of consumers every day.

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