ParmCrisps Partners with Bread & Butter Wines for Springtime Picnic Pairings

ParmCrisps, the nutritionally on-trend snack brand and Bread & Butter Wines have partnered to bring the ideal al fresco pairing to select retail stores this season.

Based in Napa Valley, Bread & Butter produces classically styled California wines made to be good, honest, and delicious. ParmCrisps Original oven-baked cheese crisp is made entirely from 100 percent aged Parmesan and matches superbly with Bread & Butter’s generous and compelling flavors across the portfolio of quality wines.

“Nothing pairs together better than wine and cheese,” said Samuel Kestenbaum, Chief Executive Officer for ParmCrisps. “This partnership with Bread & Butter Wines is the perfect opportunity for consumers to kick off springtime with a picnic-friendly duo.”

“Today, consumers are looking for ways to keep things simple and uncomplicated,” added Jeff Ngo, Senior Vice President of Marketing for Bread & Butter Wines. “But simple definitely doesn’t mean bland. ParmCrisps packs a ton of flavor into an easy-to-grab bite that pairs perfectly with Bread & Butter’s line of unsubtly delicious wines. It’s the perfect uncomplicated pairing that is easy to fit in your basket.”

Discover the entire line of ParmCrisps and Bread & Butter Wines online and take advantage of in-store rebate offerings at participating retailers. Mix and match pairings to find your favorite combinations or take our recommendations.

• The fresh fruit characters of the Bread & Butter Chardonnay are lifted by the savory simplicity of the ParmCrisps Original.
• The tanginess of the ParmCrisps Four Cheese flavor enlivens the rich red fruit notes of the Bread & Butter Pinot Noir.
• A bold and intense wine like the Bread & Butter Cabernet calls for bold and intense flavors, like those found in the ParmCrisps Sour Cream & Onion.

Consumers can share favorite pairings by tagging ParmCrisps (@ParmCrisps) and Bread & Butter Wines (@BreadandButterWines) on social media. Enjoy responsibly.