Frieda’s Offers Retailer Support for Promoting Immunity-Boosting Produce

Frieda’s is promoting its Variety Citrus offerings this fall as consumers look to bolster their immune systems.

The company offers show-stopping graphics that make it easy to highlight citrus variety and grab the attention of busy shoppers. Frieda’s three-tier shipper offers extra display space to showcase new favorites like mandarinquats and limequats.

Research suggests that produce variety is a key driver of store-of-choice, so promoting choice can improve consumer interest, sending shoppers to the supermarket for cold and flu remedies. In fact, 71 percent of consumers say that they choose to shop at stores with produce variety in order to support their personal health (C + R 1000 Person Study, November 2020).

“The grocery store is already a one-stop shop for cold relief and flu prevention. As shoppers make a dash for the pharmacy, they’ll be drawn to our attention-grabbing shippers and will stock up on some Vitamin-C-packed citrus,” said Alex Jackson, director of sales. “Or, cross-merchandise our citrus including calamondins and pink lemons with superfoods like mighty gold® turmeric and mahana™ ginger to inspire shoppers to brew up our cold-killer turmeric tea or nourishing sipping broth.”

Call your Frieda’s account manager today to inquire about our shippers, recipe cards and signage. Find Frieda’s on Facebook, @FriedasProduce and Friedas.