Earthbound Brands Expands National Licensed Food and Product Program Offering with WW International

Earthbound Brands has partnered with WW International, Inc., to expand its official licensing portfolio, with product programs launching in partnership with General Mills and Aunt Millie’s.

The new licensed product programs include partnerships with:

• General Mills: Leading US-based food company, General Mills, in partnership with WW, will offer a free one-month WW membership, for new members, if you purchase two or more boxes of an assortment of Fiber One Bars. The offer will be available on select products available through major mass and grocery channels nationally in early 2022. This will be followed by a selection of WW co-branded products available through 2024.
• Aunt Millie’s: In collaboration with family-owned bread company Aunt Millie’s, who is the fifth largest fresh bread supplier in the US, WW will offer three flavors of WW-branded bread including, Potato, Honey Wheat and Oatmeal. The assorted breads are now available at Walmart regionally in the Midwest.

“We are thrilled to be expanding the WW product portfolio in the food space,” said Jeff Cohen, Co-Founder and CEO of Earthbound Brands. “We are looking forward to continuing to create more ways for customers to engage with the brand through strategic product and licensing programs, making it easier for consumers as well as WW members to reach their wellness goals.”

“We are delighted to have partnered with Earthbound Brands to expand our licensing business,” said Jon Mandell, SVP Global Membership & Commerce, WW. “We are excited to continue to provide more resources to empower our members – and the community at large – with liveable solutions that inspire healthy habits for real life.”

Earthbound and WW will continue to actively pursue new opportunities in food, kitchen and lifestyle product offerings into the new year.