PlantFuel Partners with Muscle Foods USA for Nationwide Specialized Retail Distribution

PlantFuel Life, the scientifically focused plant-based wellness company, partnering with Muscle Foods USA, a leading multi-line sports nutrition and health products distributor in North America.

Muscle Foods USA (Muscle Foods) is a wholesale distributor of health & wellness, sports nutrition, lifestyle and fitness products to specialized retailers throughout North America. With distribution to more than 6,000 stores, Muscle Foods works with a network of retailers that include grocery stores, grocery chains, all areas of the military and fitness facilities such as gyms.

Developed by athletes, formulated by doctors and clinically proven for optimal performance, PlantFuel is a premium plant-based health and wellness company founded by former NFL player and serial entrepreneur Brad Pyatt. This specialty retail distribution partnership with Muscle Foods will position PlantFuel in front of thousands of stores throughout North America, furthering growing the business through grocery, military and gyms.

“Partnering with an established distributor like Muscle Foods will help us strategically build out and grow our specialty retail sales business across the US,” said Brad Pyatt, PlantFuel CEO.

“PlantFuel is leading the way in creating the future of sports nutrition, and so we’re excited to see how far we can take them,” said Joseph Mies, Muscle Foods USA General Manager.

This partnership with Muscle Foods USA to manage specialty retail distribution is another step towards the strategic growth plan for PlantFuel encompassing a strong mix of e-commerce and brick-and-mortar business. This announcement comes off the recent news of PlantFuel’s strong Amazon business growth and the announcement of its partnership with Coupang, one of the largest e-commerce retailers in East Asia.