Breaking Boundaries: The Plug Drink Expands with KeHE and Five Distributors
The Plug Drink (“The Plug”), the leading all-natural plant-based recovery brand focusing on liver health, is delighted to announce an extensive expansion in its distribution network through successful partnerships with six key distributors across eight new markets. As a result, The Plug will now have a stronger presence in the convenience channel and an exciting entry into the natural channel with KeHE, further enhancing accessibility to consumers across the United States. The Plug’s success was further solidified when it was selected as one of 15 KeHE’s 2023 TRENDfinder Winners during Expo West in March, and its products are set to hit select states from September onwards. To support this growth, KeHE will offer supplier promotional programs and expert guidance in navigating the distribution process.
The AAPI-owned brand has rapidly gained recognition and an ever-expanding customer base for its pioneering approach to optimizing liver health through its two product lines: The Plug Drink and The Plug Pill. With consecutive annual growth of 500 percent and on track to surpass 8-figure projected revenue this year, The Plug is dedicated to boosting its omni-channel presence – along with having its first profitable month. Recently, the Company received certifications, including Non-GMO Project Verified, Kosher, Gluten-Free and Plant-Based, along with further innovating the formulation, The Plug Blend to 10.8 grams of herbs, while further improving the flavor profile, which will be available in September.
By teaming up with the six distributors, The Plug will expand its footprint across key regions, including New York City, San Diego, Las Vegas, Tennessee, Oregon, Mid-California, Illinois and Texas, in 2023. With a mission and commitment to educating people about the power of plants, The Plug aims to bring awareness to the crucial role the liver plays in overall well-being and productivity. These partnerships are key in The Plug’s next steps to becoming more accessible and a household name and ultimately, an advocate for liver health within the beverage and supplement industries.