Chobani Launches Zero Sugar with 60 Calories & Only Natural Ingredients
Chobani has done something that’s truly disruptive. We took the sugar out of milk to make the groundbreaking Chobani® Zero Sugar* with only natural ingredients.
To create Chobani® Zero Sugar*, Chobani starts with a milk that’s been filtered to reduce naturally occurring sugar. From there, Chobani uses cutting-edge natural fermentation methods that allow yogurt cultures to consume the remaining sugar. Chobani then adds natural, non-GMO sweeteners with pleasant tastes like monk fruit and allulose.
As a result, Chobani® Zero Sugar* is the first nationally distributed product in the US yogurt aisle that has no sugar. Sold nationwide at grocery and retail stores this summer, Chobani® Zero Sugar* has only natural ingredients, 60 calories (per 5.3oz) and zero sugar. With 60 percent fewer calories than representative lowfat yogurt with fruit according to USDA FoodData Central.1 Chobani® Zero Sugar* is for the health-conscious consumer seeking natural alternatives to sugar. It is lactose-free, an excellent source of protein and contains six live and active cultures including probiotics.
“Chobani® Zero Sugar* is a revolutionary innovation,” said Peter McGuinness, President and COO of Chobani. “Our team developed a brand new product that is as delicious as it is healthy. You won’t find another product on shelves nationwide in the US dairy aisle with 11 grams of protein and only natural ingredients but no sugar or artificial sweeteners.”
Chobani’s latest innovation comes as the food maker’s growth in the yogurt aisle has outpaced the category. In the last 52 weeks, the total yogurt category’s US dollar sales have increased 2.2 percent, while Chobani’s growth more than the same period was 8.7 percent in Nielsen US Food channels2.
The Chobani® Zero Sugar* platform includes 5.3oz single-serve cups in Vanilla, Mixed Berry, Strawberry and Blueberry at a suggested retail price of $1.49, 5.3oz 4-packs available in Vanilla and Mixed Berry at a suggested retail price of $4.49 and 32oz multi-serve in Vanilla at a suggested retail price of $5.49.
*Not a low-calorie food based on FDA regulations
Chobani also launches Greek Yogurt Mango & Cream, a collaboration with UNSTUCK™ to help refugees find jobs.
UNSTUCK, an initiative from the Tent Partnership for Refugees, aims to help people who have been forced to flee their home countries. Chobani and Tent, which Chobani founder Hamdi Ulukaya started in 2016, believe that once a refugee gets a job, they stop being a refugee.
The collaboration drives jobs for refugees by sourcing mango from suppliers committed to employing Venezuelan refugees. People have fled Venezuela to escape violence, political repression and economic collapse. With more than 5.6 million Venezuelans forced to leave their country, this has become one of the largest refugee crises in the world3.
Chobani® & UNSTUCK™ Greek Yogurt Mango & Cream is sold nationally in 5.3oz 4-packs at a listed suggested retail price of $4.29.
“Our goal is to create a coalition of businesses – starting with food and beverage companies like Chobani, our pilot partner – that will make and sell UNSTUCK co-branded products. We want to bring more brands on board to help us make an even greater impact. The more UNSTUCK products we sell, the more ingredients brands source, the more job opportunities for refugees we help create,” said Nick O’Flaherty, Director of UNSTUCK.
“We’ve always been a company with heart and soul. This new product, while absolutely delicious, is innovative in its supply chain design. This is not a typical charity product, we are not making a donation, but instead the purchase of the product inherently provides jobs for refugees working at our fruit suppliers,” said Niel Sandfort, Chobani’s Chief Innovation Officer. “UNSTUCK has the potential to make a meaningful impact on the refugee crisis, so the more brands that come on board, the bigger the impact we can make together.”
In addition to Chobani® Zero Sugar* and the Unstuck collaboration, Chobani is also expanding offerings across its existing platforms, including:
- Chobani® Flip® Limited Batch Chewy Churro: Chewy Churro Dough, Frosted Cinnamon Bites & Churro Cookie Crumble in a sweet, cinnamon low-fat (1.5 percent milkfat) Greek Yogurt.
- Chobani® Oat Oat Nog: Sweet and creamy non-dairy oatmilk with rich custard and warm-spiced aromas, all accentuated by nutmeg and clove top notes and a subtle cinnamon finish.
- Chobani® Oat Coffee Creamer Limited Batch Peppermint Mocha: Peppermint and chocolate aromas, when mixed with coffee, blend into a strong mocha flavor with a peppermint finish.