Cholula Launches Six New Products in the Brand’s First-Ever Category Expansion

Cholula, makers of the No. 1 Mexican Hot Sauce in the World*, is welcoming six new members to its familia of products, including two new product lines – salsas and taco seasonings, marking the brand’s first-ever category expansion. Made using many of the same iconic ingredients Cholula Hot Sauce is known for, each line of salsas and seasonings features three varieties, including the brand’s iconic Cholula Original flavor.

“For three generations Cholula has served as the perfect staple to bring authentic, fresh Mexican flavor to any dish,” said Valda Coryat, North America Vice President of Marketing for McCormick & Company. “We’re excited to expand beyond the sauce category and into the mainstream Mexican aisle to deliver that delicious flavor and balanced heat to passionate Cholula fans in new and exciting ways. Flavor runs in the Cholula family and our salsas and taco seasoning mixes are no exception to the motherload of mouthwatering taste we bring to each and every recipe.”

Now on grocery shelves nationwide, the new salsa line features Cholula Original Salsa, Cholula Salsa Verde and Cholula Smoky Chipotle. The taco seasonings, which are also now on grocery shelves nationwide, will be available in three varieties, including Cholula Original Recipe Mix, Cholula Smoky Chipotle Recipe Mix and Cholula Chili Garlic Recipe Mix.

Made with fresh and quality ingredients like Mexican chiles, herbs and spices, all six new products are crafted to deliver unique and authentic Mexican flavor. From tacos and enchiladas to dips and sauces, Cholula fans can now dip, season or drip the rich flavor of Cholula to their dishes. This news comes on the heels of the launch of Cholula Reserva Tequila & Lime, the first widely available, 100 percent agave tequila premium hot sauce carefully crafted with agave tequila and a blend of chile de arbol and piquín peppers.

To celebrate the launch of Cholula into the mainstream Mexican aisle, Cholula will also drop a one-of-a-kind, limited-edition streetwear collection in collaboration with UPRISERS, making it an even spicier year for the Mother of Sauce! For more details on the partnership, stay tuned for updates from the brand, announcing soon.

For more details on the new products, recipe inspiration and retail availability visit Cholula. Follow along on Instagram, Twitter and TikTok.