August 8, 2022

Crispy Green Provides “More Munch for Kids’ Lunch” For Back-to-School

Crispy Green listens to their customers. Angela Liu, CEO and Founder of Crispy Green explained “Throughout the years, we’ve received many requests and comments from our customers that they love our product but wish there were a few more bites in each bag. Now, there are. Our updated single-serving bag, along with our new recyclable 4-pack bag provide a true win-win for consumers and the environment!”

In addition to adding more fruit to each bag, Crispy Green has also reduced the overall packaging for the Crispy Fruit line by about 33 percent, providing greater overall sustainability for the environment, especially now with the new 4-pack outer bag is made of fully recyclable material.

The emphasis on environmental sustainability is not only meeting Crispy Green’s commitment of Using Food As A Force for Good™ but also echoes with the rising demand of our consumers.

“According to a survey from McKinsey & Co., 66 percent of all respondents and 75 percent of Millennial respondents say that they consider sustainability when they make a purchase. Customers now align themselves with brands that are compatible with their values and priorities. With environmental stability as a high priority for many people, it’s important that businesses do their part to lower their carbon footprint.”

To ensure Crispy Fruit consumers would positively welcome these changes, Crispy Green has conducted its own consumer research using a third-party research platform (Perksy). No surprise, nearly 75 percent of Crispy Fruit customers preferred moving from a 6-pack to a 4-pack.

For more information visit the company’s official press release.

 

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