Edward & Sons Trading Company Adds Two Grain-Free Flour Products to Let’s Do Organic Brand

Edward & Sons Trading Company, a pioneer in the plant-based foods industry that first introduced Miso-Cup instant soup and gluten-free Brown Rice Snaps to American consumers in the 1970s, welcomes two new additions to the growing family of deliciously versatile grain-free flour products manufactured under the company’s Let’s Do Organic brand: Organic Sweet Potato Flour and Organic Cassava Flour.

Organic Sweet Potato Flour and Organic Cassava Flour are tailor-made for those following a restricted diet or are simply anxious to explore healthier but equally flavorful flour options for cooking and baking.

Providing the indulgent flavor and dense nutrition profile of sweet potatoes in a single multi-purpose grain-free flour, Let’s Do Organic Sweet Potato Flour enables seasoned chefs and amateur home cooks alike to readily add rich layers of subtle sweetness to their favorite foods and desserts. Let’s Do Organic Sweet Potato Flour is USDA Organic; gluten-free, vegan and Kosher certified.

Let’s Do Organic Cassava Flour is a whole food, grain-free flour made from organic cassava roots (also known as manioc or yuca). Native to South America, cassava is a staple of tropical diets throughout the world thanks to the plant’s drought tolerance and carbohydrate content. Like Sweet Potato Flour, Let’s Do Organic Cassava Flour is USDA Organic; gluten-free, vegan and Kosher certified. 

Organic Sweet Potato Flour and Organic Cassava Flour join three other popular, grain-free flours already sold under the Let’s Do Organic banner: Organic Coconut Flour, Organic Chickpea Flour and Organic Green Banana Flour.

Available online and soon in health food stores and mainstream supermarkets nationwide, Let’s Do Organic Sweet Potato Flour is offered in 12-ounce packages and Cassava Flour is sold in 14-ounce packages. Both have a MSRP of $5.99.

Commenting on the debut of the two new Let’s Do Organic flour varieties, Edward & Sons’ founder and CEO Joel Dee said, “With so many home cooks yearning to explore healthier and more adventurous recipes during these challenging stay-at-home times and trending diets avoiding gluten and grains, demand has never been greater for innovative alternatives to grain flour. Given the enthusiastic response we received after introducing all three previous Let’s Do Organic flour products, we feel confident that our new Sweet Potato Flour and Cassava Flour will be welcome additions to countless kitchen pantries for many years to come.”