Fig Spearheads #EveryIngredient Transparency Movement
The team behind Fig, a comprehensive food scanner and discovery app, has launched a pledge and petition calling on food manufacturers to list #EveryIngredient on their product labels. The Fig team is on a mission to simplify daily living for the estimated 100 million people in America with food allergies and other dietary restrictions.
According to Fig, right now, more than 50 percent of food products on grocery store shelves contain at least one vague ingredient such as “natural flavors,” “spices,” and “food starch.” Those words can hide thousands of ingredients—everything from additives to animal byproducts—that can cause hours wasted contacting brands or worse, life-threatening reactions.
The #EveryIngredient movement calls on food manufacturers to tell consumers every single ingredient in their products—ideally printed on the label and at the very least when contacted. There is also a consumer-facing petition to inspire people affected to sign, share and galvanize support around the movement and its basic but necessary demands.
That’s it.® and Gourmend Foods, two brands at the forefront of the ingredient transparency movement, are the first to sign the pledge.
“We didn’t hesitate to become one of the first food brands to sign the #EveryIngredient pledge with Fig,” said Dr. Lior Lewensztain, founder and CEO of That’s it.® “Consumers deserve transparency with the ingredients they’re putting in their bodies, and we applaud Fig for demanding that food manufacturers stop hiding behind vague terms and unclear ingredient lists.”
The Fig team, a group of people with their own dietary restrictions, was inspired to create a platform to help millions of other people like them scan, shop and search the world of food with ease, regardless of dietary needs. In doing so, they are starting a movement to normalize talking about dietary restrictions and making real change at every level.
“We’re excited to be helping more than 180,000 people like us with dietary restrictions find food they can eat,” said Tyler Scheviak from the Fig team. “But Fig is only as helpful and accurate as food manufacturers are transparent. That’s why we’re calling on the industry to tell consumers every ingredient in their products. There is too much on the line for anything less than the whole truth.”
Manufacturers can sign here. Consumers can sign the petition at Every Ingredient.
Learn more about Fig here.