Frieda’s Specialty Produce Promotes Wintertime Tropical Escape

Frieda’s Specialty Produce is encouraging grocery retailers to give shoppers the winter escape they crave by carrying a variety of specialty tropical produce this season.

“For many shoppers, the trip to the grocery store is their only escape right now,” said Cindy Sherman, Director of Insights, Marketing and Innovation at Frieda’s. “It makes sense that shoppers would splurge on a latte at the coffee kiosk, spend a little extra time lingering over the cheese case and look for something new and different to try in the produce department, especially something that feels warm, exotic and adventurous.”

Exotic items like dragon fruit, passion fruit, young coconut and jackfruit are the perfect way to give shoppers the excitement they crave in a natural and healthy way. According to a C&R study conducted last May, 41 percent of shoppers say enjoying exotic tropicals would help to make their lives more fun and interesting. Frieda’s recommends using creative merchandising and a little flair to turn a tropicals table into a tiki-themed escape. Adorn displays with grass skirts, add tropical umbrellas to young coconuts and merchandise red-skinned dragon fruit alongside for an inviting color break.

Make your produce department the escape that shoppers are looking for right now and give them a reason to spend a little more time exploring tropical fruit variety. Visit Friedas.com for more information.