January 29, 2024

Garden Veggie Snacks Launches Flavor Burst Tortilla Chips

Garden Veggie Snacks introduces its latest innovation, Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. The new snack rivals others in the tortilla chip aisle by bringing irresistible flavor and unmistakable crunch to each bite while staying true to the brand’s commitment of providing better-for-you snack options the whole family can enjoy.

“The snacks aisle is crowded with tortilla chips that are viewed as a guilty pleasure,” said Ed Kaiser, Senior Director of Marketing. “Meanwhile, the few better-for-you tortilla chip options that are available, are often marketed towards adults or specialty diets, such as Keto or low carb. Flavor Burst delivers on the unmet consumer need for a delicious, better-for-you snack that both kids and parents will reach for.”

Garden Veggie Flavor Burst Tortilla Chips are certified gluten-free and combine the goodness of five kinds of vegetables (spinach, beet, red bell pepper, carrot and tomato) and other wholesome ingredients, such as non-GMO corn, with no artificial flavors and no artificial preservatives. Flavor Burst is also a competitively priced snacking option compared to most conventional or specialty tortilla brands.

“Recognizing evolving consumer preferences, Garden Veggie Snacks has embraced a new brand purpose—to bring the fun to spark a happier moment,” added Kaiser. “The brand’s business objective is to establish these tortilla chips as a long-term growth platform, becoming the go-to choice for families.”

Flavor Burst Tortilla chips will start appearing on store shelves at national, regional and online retailers starting in February 2024 and will be available in the United States in four convenient sizes—2oz., 6oz., 10oz. and 12oz. In Canada, shoppers can find the 170 g size in most grocery stores as well as a 283 g family size. The launch will be supported by a robust omnichannel brand building launch plan.

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