HEINZ Debuts HEINZ DIP & CRUNCH for Burgers
HEINZ has unveiled HEINZ DIP & CRUNCH, combining an enticing sauce with crisp potato crunchers inside a two-in-one package to pair with a burger, anytime and anywhere. Simply dip the burger in HEINZ sauce, then top it off with salty potato crunchers to add both flavor and texture to every bite.
HEINZ DIP & CRUNCH is available in two tangy flavors, HEINZ DIP & CRUNCH and HEINZ Spicy DIP & CRUNCH, both made with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powder and spices.
“Here at HEINZ, we recognize the magic in making memories on burger night thanks to the way our condiments uniquely elevate the classic burger,” said Ashleigh Gibson, Brand Director at HEINZ. “As we continue to reimagine mealtime, we’re excited to offer a solution for consumers looking for accessible dipping sauces and unique textures to help further embrace the fun of cooking and eating at home.”
HEINZ DIP & CRUNCH is the latest example of Kraft Heinz’s larger AGILE@SCALE transformation. A critical part of this strategy is to deploy an insight-based innovation engine that offers consumers the products, flavors and formulations they want most. HEINZ DIP & CRUNCH was first offered as a test item in select West Coast Jack in the Box restaurants earlier this year. Following a successful soft launch, the product is now available nationwide for purchase at Walmart, Meijer, Target and Giant.
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