HelloFresh Unveils Mid-Term Growth Strategy at the 2020 Capital Markets Day

• Main levers of growth for 2021 and beyond include growing the core business, geographic expansion and capturing a higher share of customers’ food budget
• Sustainability continues to be the key focus area for the business
• Manufacturing capacity will be doubled across both segments in the next 18 months
• Indicative Outlook for 2021: Revenue growth of 20-25 percent, with adjusted EBITDA margins of around 9-12 percent

HelloFresh, the world’s leading provider of meal kits, announced its ambition to scale its business very significantly over the next few years. The company presented its mid-term growth strategy in a virtual Capital Markets Day this afternoon to investors.

HelloFresh focused on articulating the three main growth levers that will enable the company to continue on its strong growth trajectory in the coming years. These include:

• Focusing on growing the core business and increasing the penetration in all existing markets
• Launching new geographies and bringing the US-only brands Green Chef, Every Plate and Factor into new markets in the International Segment
• Providing more value to consumers by broadening its assortment to other product categories and previously non-penetrated meal occasions such as Lunch and Breakfast

“As we have scaled the business, our customer value proposition has also become a lot better. Today, we’re able to delight a lot more diverse customer groups than a few years ago. Our investments into a larger menu, better service levels and better affordability have really paid off. Going forward, we want to expand on that vision and become the leading meal solutions group globally,” says Dominik Richter, co-founder and CEO of HelloFresh.