HunterLab Partners with Meat Substitute Industry
HunterLab, a leader in spectrophotometry technology, celebrated its 70th anniversary by announcing a major new partnership with several plant-based protein producers – including Beyond Meat, The Better Meat Co. and Plantible Foods – who lead the pack as providers of meatless protein. Creators of the foundational Hunter L, a, b values, used in global spectrophotometry, HunterLab provides the most innovative, user friendly, full spectrum color-measurement technology for both plant-protein producers and virtually all other segments of the food industry.
“We know that plant-based proteins and those alternatives are certainly on the rise,” said Paul Barnes, Sales Manager of HunterLab. “We’ve seen global per-capita meat consumption drop in the last decade and, more recently, disruptions of traditional meat processing have caused various supply issues globally. We’re seeing an unprecedented historic acceleration in the interest of plant-based protein type products.”
Excited by a bright new future of plant-based protein substitutes that help decrease the global impact of animal agriculture, HunterLab is helping design a whole new spectrum of possibilities for food. With food, color plays a vital role in sensory appeal and flavor perception along with practical safety applications.
Color can indicate freshness, quality and even reveal problems with ingredients, processing and environmental factors that ultimately impact flavor and sales. Developing appealing colors and maintaining consistency calls for objective measurements using state-of-the-art spectrophotometers that are perfectly accurate, easy to use and backed by a team of prismatic experts.
“Color is always key for delivering a positive, protein-packed experience,” said Bob Weaver, President and COO for HunterLab. “It’s pretty simple: if it doesn’t look good, people will not want to eat it. We already know the health benefits of plant-based proteins and the global eco-benefits of eating less meat are also well understood. People want a solution, but they want a solution that looks as good as it tastes. And that is exactly how we can help.”
Learn more about the importance of color, spectrophotometry and the latest protein-based product applications by visiting their website at: HunterLab.