Introducing Daily Harvest Mylk
Today, Daily Harvest® introduced Mylk, a plant-based milk made with clean, whole ingredients: just transitional organic almonds, a pinch of Himalayan sea salt and sometimes vanilla bean. Unlike most plant-based milks on the market, Daily Harvest Mylk is undiluted, as well as 100 percent free of gums, emulsifiers, preservatives, added sugars or carrageenan.
“People are extremely particular about their plant milks, but the options available still leave them wanting,” said Rachel Drori, founder and CEO of Daily Harvest. “Read the labels on any grocery store shelf – previously available options are 98 percent water and filled with junk. These shelf stable and refrigerated milks expire quickly and come in one size that does not fit all. We knew we could do better, so once again, we’ve made something cleaner, easier and more delicious.”
Daily Harvest Mylk uses transitional organic almonds, resulting in plant-based milk that’s free of harmful chemicals. With the company’s help, its partner almond farm is able to transition from conventional to organic, a three-year and otherwise expensive process. Supporting farmers is part of Daily Harvest’s commitment to increasing accessibility to organic fruits and vegetables and encouraging regenerative farming practices.
To further its mission of taking care of food alongside the launch of Mylk, the brand is releasing a limited-edition, eco-friendly T-shirt designed by artist IdealisteWorld. Proceeds will be donated to Kiss the Ground, a Los Angeles-based 501(c)(3) nonprofit on a mission to awaken people to the possibilities of soil regeneration. Daily Harvest is matching donations for every T-shirt sold. For further information and to purchase, please visit: regeneration.dailyharvest.com.
Daily Harvest Mylk is the next bold move in a steady stream of innovations from the young company that isn’t afraid to challenge the status quo. Daily Harvest’s ability to co-create with its customers at scale has led to significant growth in less than five years. The direct-to-consumer brand ended 2020 with $250 million in revenue, having had a compounded annual growth rate of more than 150 percent since launching nationally in 2016. As forecasted, Daily Harvest achieved steady state profitability in February of last year after having a consistent focus on capital efficiency from the company’s inception. Today, Daily Harvest offers more than 85 clean, nourishing items across ten collections, including Mylk, Flatbreads, Harvest Bowls, Soups, Smoothies, Oat Bowls, Chia Bowls, Lattes, Bites and Scoops, a decadent plant-based ice cream.
Daily Harvest Mylk is launching with two flavors: Almond and Almond + Vanilla and will be expanding into Cashew Mylk in early 2021 with additional plant-based milks to follow. Pricing starts at $7.99 and each box prepares eight cups – or a half gallon – of Mylk.