Ithaca Hummus Announces New Distribution in Sprouts Farmers Market Nationwide

Ithaca Hummus, America’s fastest-growing hummus brand, today announced four of its best-selling hummus varieties will be available in Sprouts Farmers Markets nationwide. The addition of more than 350 Sprouts locations brings the brand’s total distribution to more than 6,500 stores nationwide.

“Sprouts Farmers Market is committed to offering consumers a curated assortment of better-for-you products, and we are honored to partner with them in service of that mission,” says Chris Kirby, Founder and CEO of Ithaca Hummus. “We have positioned Ithaca Hummus to drive hummus towards a second surge of growth in the American diet as the plant-based trend continues to gain momentum. Our goal is to grow the category, and we do that by bringing lapsed users back to the shelf and trading up non-Ithaca users to our premium brand. We are grateful to Sprouts for believing in us and for giving us an opportunity to expand our distribution.”

Superior flavor is easy to claim, but Ithaca Hummus is a brand that truly delivers. The brand does this by using only clean ingredients and none of the industrial additives found in most other products in the category. It is a simple brand promise reinforced at every consumer touchpoint, from highly differentiated, ingredient-focused packaging to their tagline: “Taste hummus for the first time, even if it’s your hundredth time.” The brand’s Lemon Garlic, Lemon Dill, Classic and Lemon Beet hummus flavors are now available in more than 350 Sprouts Farmers Markets across the country, offering consumers more healthy options when grocery shopping. The four flavors will be available for $4.99 each.

The intense flavor of Ithaca Hummus comes from cold pressed, real-food ingredients like fresh lemons and raw garlic. In 2017, when the company took steps to commercialize its chef-designed line of hummus, they developed a proprietary cold process to maintain the maximum flavor of the fresh ingredients. Rather than using preservatives and thermal processing, Ithaca Hummus creates its hummus via a cold process through HPP, which extends shelf life and allows for a restaurant-quality, fresh taste and texture.

For more information visit the company’s website.