Keebler Launches Limited Edition Looney Tunes Fudge Stripe Cookies in Celebration of Warner Bros. 100th Anniversary
This summer, Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, is continuing to spread magic to families’ homes with the launch of its limited-edition Looney Tunes Fudge Stripe Cookies and immersive digital platform, Open For Magic, that pays homage to Warner Bros.’ 100-year anniversary.
The exclusive release is a fun take on Keebler’s iconic Fudge Stripes which feature a delectable coat of fudge drizzled on top of tasty shortbread cookies. Crafted by Ernie and the Elves, the new cookie innovation also features designs that mimic fan-favorite Looney Tunes characters in their iconic DC mashup.
“As a brand, Keebler is all about creating magic for families and what better way to do so than partnering with the renowned name in entertainment, Warner Bros.,” said Alicia Mosley, Vice President of Marketing at Keebler. “We’re honored to help celebrate this milestone by bringing nostalgia and fun to our beloved Fudge Stripes and continue to help create unforgettable memories for families this summer.”
In addition to the limited-edition cookies, consumers can interact with Bugs Bunny and friends through the Looney Tunes Mash-Up Party game on Keebler’s Open for Magic digital hub, an online experience full of rotating family-friendly content, games, activities and recipes for the whole family to enjoy. Keebler created its own version of the Looney Tunes Mash-Up Party game, where players can fling characters from a slingshot across various decorated Warner Bros. backlots. To access the platform, consumers must scan the QR code on the packaging, where they’ll be taken to the Open for Magic digital hub.
Now through September, consumers can purchase the limited-edition Looney Tunes Fudge Stripes at select retailers nationwide and online. For additional information about Keebler, please visit Keebler.com and stay connected with Keebler on social media (Instagram, Facebook, Twitter).
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