September 23, 2022

Keebler, Mother’s and Utz Team Up for Sweet and Salty Multipacks

Building on the relationship previously announced in 2021, Keebler® and Mother’s® have teamed up with Utz Brands, Inc. to create grab & go variety multipacks.

Available now in leading retailers across the US, the combined Keebler, Mother’s and Utz variety multipacks are competitively priced and come in convenient 12, 20 and 30 count offerings. There’s also a 40-count available online at Amazon.com and Boxed.com.

Variety multipacks come with individual packages of household favorites, including Keebler® Fudge Stripes Minis, Keebler Chips Deluxe Minis, Mother’s Circus Animal Cookies, Utz Oven Baked Mini Specials Pretzels, Utz White Cheddar Cheese Popcorn and Utz Mini Cheese Balls.

“This partnership brings two sweet and salty snacking powerhouses together to deliver the best of both worlds,” said Fabio Caldera, SVP Marketing Cookies, Cones & Crusts, Keebler Company. “This innovative partnership gets our beloved snacks into the hands of more consumers, bringing something exciting to existing customers while also creating new fans of all three brands.”

“With an ever-growing demand for snack food variety offerings, the Keebler, Mother’s and Utz partnership is well-positioned to leverage household favorite brands in an easy-to-carry, easy-to-store, variety multipack. With this winning combination of brands, there’s an indulgent snack for everyone in the family!” said Bill Blubaugh, SVP Marketing and Communications, Utz Brands, Inc.

For additional information, visit KeeblerMothers Cookies and Utz Snacks.

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