Kraft Marks National Noodle Day by Encouraging Fans to Send ‘Noods’

Starting today, Tuesday, Oct. 6 also known as National Noodle Day, Kraft is giving away its iconic blue boxes of Mac & Cheese so fans can send noods to your friends and family.

Now through Oct. 11, consumers can send tasteful noods by clicking here or by responding to @kraftmacncheese on Twitter. Winners will be the first 7,000 people to respond to @kraftmacncheese Tweet with both hashtags #SendNoods and #Giveaway or here. (On demand deliveries in NYC, Chicago, LA, SF and Philadelphia. All other cities will receive via mail.)

To send noods, applicants can complete the order form to send a free box of Kraft Mac & Cheese to someone they love or a coupon to redeem for one free box at the local grocery, while supplies last.

“We’re all seeking the comforts of home and traditions that bring us together, like sharing a box of Kraft Mac & Cheese,” said Martina Davis, Brand Manager for Kraft Mac & Cheese. “We want to give fans the opportunity to send and share the cheesiest noods with their friends and family.”

The #SendNoods activation is supported by a digital spot starring actor Vanessa Bayer encouraging Mac & Cheese fans to “send noods” — definitely not “nudes,” as well as out of home in Chicago and digital ads on social networks and dating sites.

Consumers can share Kraft Mac & Cheese noods using #SendNoods on Twitter @kraftmacncheese, Instagram @Kraft_MacandCheese and Facebook @KraftMacaroniandCheese.