March 15, 2021

Let’s Do Organic Brand Unveils Organic Sweet Potato and Cassava Flours

Edward & Sons Trading Company, a pioneer in the plant-based foods industry that first introduced Miso-Cup instant soup and gluten-free Brown Rice Snaps to American consumers in the 70s, welcomes two new additions to the growing family of deliciously versatile grain-free flour products manufactured under the company’s Let’s Do Organic brand: Organic Sweet Potato Flour and Organic Cassava Flour.

Organic Sweet Potato Flour and Organic Cassava Flour are tailor-made for those following a restricted diet or are simply anxious to explore healthier but equally flavorful flour options for cooking and baking.

The new products join three other popular, grain-free flours already sold under the Let’s Do Organic banner: Organic Coconut Flour, Organic Chickpea Flour and Organic Green Banana Flour.

Both Sweet Potato Flour and Cassava Flour are USDA Organic; gluten-free, vegan and Kosher certified.

Edward & Sons’ founder and CEO Joel Dee said, “With so many home cooks yearning to explore healthier and more adventurous recipes during these challenging stay-at-home times and trending diets avoiding gluten and grains, demand has never been greater for innovative alternatives to grain flour. Given the enthusiastic response we received after introducing all three previous Let’s Do Organic flour products, we feel confident that our new Sweet Potato Flour and Cassava Flour will be welcome additions to countless kitchen pantries for many years to come.”

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