McCormick Debuts 24 ‘Carrot’ Gold Digital Easter Recipe ‘Hunt’ and Sweepstakes

The McCormick brand has announced a new batch of Easter recipes, including a golden carrot Easter recipe, “24-Carrot Gold” Ice Cream with Cookie Crumble, as part of its holiday-themed recipe collection. The digital collection features 24 recipes as good as gold, showcasing remixed and tried-and-true recipes to make any Easter occasion pop. In addition to the host of recipes and crafts for all ages, this year offers a digital hunt for the golden recipe, plus an option to opt-in for a chance to win tiered prizes. The first-place prize is a custom-made, life size 24-karat gold plated carrot plus an additional $100,000.

“Here at McCormick, we are always finding creative ways to make special occasions flavorful and fun,” said Alia Kemet, Senior Vice President, Global Creative & Digital Transformation at McCormick & Company. “With the launch of the “24-Carrot Gold” Ice Cream with Cookie Crumble recipe, this holiday season can also be fantastic by encouraging individuals and families to tap into their inner chef, while rewarding them with an easy to enter, golden-worthy giveaway.”

Weighing nearly 600 grams, the carrot features a 14-karat solid gold interior, plated in 24-karat gold and is custom made by Ben Baller (Ben Yang) and Slauson Steve (Steve Her)’s company IF & Co. The high-end, celebrity brand created many pieces for the hip-hop community and young Hollywood such as Drake, Justin Bieber and The Kardashians.

“McCormick is a household name who has been adding spice to our lives growing up,” said Ben Baller and Slauson Steve, co-founders of IF & Co. “We are excited to take on this Easter partnership to create something special with a brand that really hits home.”

By visiting McCormick.com or downloading the Flavor Maker App consumers will discover a curated and crafty Easter collection, featuring 24 recipes organized by other colorful categories, including “Good as Gold” Carrots, Eggs Over Easter, Everybunny Likes Brunch and Easter Extras. Each category is themed to the “golden” components that make any Easter occasion a success – carrots, eggs, brunch and family-friendly recipes. The following are a few traditional and out-of-the-basket recipes included in the digital collection:

• Easter Carrot Slime
• Classic Deviled Eggs
• Overnight Lemon Blueberry Muffin Casserole
• Bunny Butt Cupcakes

Consumers will also find an exclusive recipe for “24-Carrot Gold” Ice Cream with Cookie Crumble, only available in the Flavor Maker app. This frozen treat with a crunchy twist will make you the cook to beat this Easter season. Along the way to finding this recipe, consumers can enter for a chance to win a first place of $100,000 and a custom-made 24-karat gold plated carrot (1) or one of the 100 second place prizes of a $100 McCormick Shop gift card. Winners will be chosen at random and receive emails with the prize information and collection instructions. Limit: one entry per person/email address.

For full rules, eligibility requirements and prize descriptions, click here. Open to legal residents of 50 U.S./D.C., age 18+ (19+ in AL/NE, 21+ in MS). Enter between April 8, 2022 and April 17, 2022. Sponsored by McCormick & Co. Void where prohibited and outside U.S. NO PURCHASE NECESSARY.

To download high-resolution photos of the recipes, please click here.