My Dad’s BBQ Inspired by Daughters’ Embarrassment by Dad’s Social Media Posts

Deerfield, IL-based dad (and Kansas City BBQ judge) Danny Wilk has taken a family catchphrase: “What did Dad do now?” – first spawned by his daughters – and used it to usher in a line of small-batch barbeque sauces, both original and spicy, using premium grade ingredients and made in the USA.

“What did Dad do now?” was Wilk’s daughters’ regular question as he posted videos and photos on social media of himself pretending to work at a variety of jobs, posts that totally embarrassed his three daughters.

“I’d focused on teaching my kids that instead of being bothered by what I post on social media, they should embrace every opportunity that life offers them,” says Wilk. “That’s how “What did Dad do?” began, and, soon, people started asking, “What will Dad do next?””

What Dad did next was to create My Dad’s BBQ. “My three daughters constantly inspire me to add spice to life in any way I can, and, as a certified Kansas City BBQ judge, I know the importance of taste, texture and appearance when it comes to producing a truly great sauce,” said Wilk. “My Dad’s BBQ surpasses the competition with a unique combination of ingredients that elevates its flavor far beyond that of mass-produced store brands.”