MYX Beverages Introduces Watermelon Moscato
MYX Beverages announces the newest variety of its fruit-infused wines: MYX Fusions Watermelon Moscato, boasting a clean, crisp balance of premium Moscato wine crafted from Gordo Australian Moscato grapes, with natural juices from ripe watermelons bursting with flavor.
“Our incredible team at Pleasant Valley Wine NY, led by Max Gee, hit a home run with this new flavor,” said Peter D. Reaske, MYX Beverage CEO. “The concept of Watermelon Moscato is totally on-trend, and we couldn’t be happier with how the wine turned out. Anyone looking for a casual wine that’s well-crafted, great-tasting and affordable will agree that this product hits the bullseye.”
“We’re excited to offer consumers this appealing new option and can’t think of a better way to kick off summer,” said Michael Sylvester, MYX SVP of sales. “We anticipate a successful rollout and strong, sustained sales thanks to our supportive wholesaler network and national sales team, Royal Wine Corporation.”
The wine is slightly effervescent and showcases the signature rich, luscious, fruit-forward and lovely notes of Moscato balanced with juicy, crisp and refreshing flavors of fresh watermelon.
MYX Fusions Watermelon Moscato will be available in August in 4 packs of 187ml single-serve bottles (MSRP $9.99 to $10.99) and 750ML bottles (MSRP of $8.99-$9.99).