Peter Pan Seafood Company Hires Rich Wolverton as VP of Sales
Peter Pan Seafood Company has welcomed back Rich Wolverton as its new vice president of sales. Wolverton, who first worked for the company in 1989, brings a lifetime of experience in food service distribution focused on seafood to the role.
“Peter Pan is focusing less on commodity sales and more on products made in the US that are value-added for the big box, retail and food service sectors,” said Rodger May, owner and chief growth officer at Peter Pan Seafood. “Rich’s experience in these areas will be invaluable, and we couldn’t feel more excited and luckier to have him join our team.”
After earning a degree from the University of North Florida, Wolverton moved to Washington and began working in food sales. His position at Peter Pan in 1989 was his introduction to the seafood industry and he never looked back. In 2001, Wolverton served as president of the Northwest Fisheries Association. He held a handful of roles at seafood companies before transitioning to Food Services of America in 2003 where he went from corporate category manager of seafood and poultry to director to vice president of category management. With the 2019 buyout of FSA by US Foods, he led the FSA side of the merchandising integration. Wolverton then launched his own consulting firm to assist companies in navigating the food service distribution space. He said when the opportunity arose for him to take his dream job at Peter Pan, he couldn’t pass it up.
“When I first started at Peter Pan, I was at the beginning of my career, but this was always my dream job,” Wolverton said. “I couldn’t pass this opportunity up. I’m looking forward to working closely with the entire sales team to develop the team and the products into where we want to go.”
Wolverton is also committed to developing and elevating his team to create successful individuals and providing growth opportunities.
Peter Pan Seafood is currently hiring for its summer season. Find more information about opportunities here.