Red Gold Teams Up with Folds Of Honor to Support Military Families Through “Ketchup With A Cause” Program

As part of the multi-year initiative, Red Gold has joined forces with the Folds of Honor Foundation to call on Americans to show their support for the nonprofit’s mission of providing scholarships to family members of those fallen or disabled while serving our nation, through Red Gold’s “Ketchup with a Cause” program.

This partnership comes at a time when, of the more than one million disabled and fallen US service members, there are another two million spouses and children who are adversely impacted by war. In fact, 9 out of 10 military dependents are not eligible for college financial assistance. In addition to the economic and emotional burdens families of fallen or disabled service members already face, the current COVID-19 pandemic is placing additional financial stress on many living on a one-household income. This partnership is designed to both to honor and protect the legacy of these military heroes by ensuring the educational future of their loved ones.

“Red Gold was founded in 1942 in an effort to feed US troops during World War II. Since then, giving back to those in need is a foundational element of our family history at Red Gold,” said Colt Reichart, Director of Marketing and fourth-generation owner at Red Gold. “The Folds of Honor mission is a natural fit for us. For more than 75 years, our family has been proud to work with more than 40 Midwestern growers to produce quality tomato products that are American Owned, Grown and Made to serve families all over the country.”

For the first time in its history, Red Gold is unveiling a new look for the label of its best-selling premium ketchup products to highlight a partner organization. As part of the Ketchup with a Cause partnership, the most popular Red Gold ketchup bottles have been rebranded to feature the Folds of Honor logo in recognition of our nation’s military heroes. A portion of each ketchup sale will directly support the Folds of Honor mission.

“We are proud to partner with a company like Red Gold that shares our same passion and drive for supporting American military families and communities,” said Ben Leslie, Executive Vice President at Folds of Honor. “As families prepare for their summer barbeques this year, we encourage they participate in the Ketchup with a Cause program as a way to support and honor our nation’s heroes.”

Today, Red Gold’s Folds of Honor Ketchup can be purchased in all military commissaries and in select stores across all 50 states. Albertsons, BJ’s, Costco, Cub Foods, Fresco Y Más, Kroger, Jewel Osco, Meijer, Price Chopper, Save-a-Lot, Schnucks, SpartanNash, Walmart, Winn-Dixie, and several independent grocery retailers are among the retailers who carry the product.

Customers dining in restaurants using Red Gold ketchup will also be assured they too are supporting military families.

“We are happy to partner with Red Gold in supporting the Folds of Honor program,” said Jonathan Brown, Grocery Merchandising Manager at Houchens Industries Inc., which operates retailers like Food Giant, IGA, and Save A Lot. “It is a worthy cause to give back to the families that sacrifice for our country.”