RIND Snacks Debuts Limited-Edition Peach Chips Exclusively at Thrive Market
RIND Snacks has launched Peach Chips in partnership with Thrive Market. The limited-time offering features California peaches and nothing added. Each 3-oz. bag of RIND Peach Chips is a healthy source of vitamins A and C, as well as nine grams of fiber per bag and only 100 calories per serving. Peach Chips, like all of RIND’s products, contain no added sugars or preservatives and are naturally vegan, gluten-free, Kosher certified and non-GMO verified.
“The time was ripe for a bolder, fresher take on fruit snacking – one that is better aligned with consumers’ preferences for pure, whole fruit with big, bright flavor,” noted Matt Weiss, RIND’s founder and CEO. “The idea of taking one of the most beloved staples of summer, like yellow peaches and creating a tangy, thin-cut chip was there for the picking! We’re thrilled to be partnering with the online leader in sustainable, healthy and affordable shopping, Thrive Market, for our first-ever exclusive launch.”
RIND’s mission is to maximize nutrition and minimize waste through the ‘Power of the Peel.’ The brand uses upcycled, rescued produce while retaining a fruit’s natural, nutrient-rich skin through a proprietary, low-heat dehydration process. With its rapid growth and distribution, RIND is on track to divert more than 1 million pounds of edible food waste from landfills this year. The brand is helping pave the way for a new generation of ‘conscious consumers’ focused on whole fruit nutrition and upholding sustainable, transparent best practices.
“We love bringing to ‘fruit-ion’ innovative and healthy products that align seamlessly with our core values,” shared James Ren, Thrive Market director of branded merchandising. “These addictive, upcycled Peach Chips from RIND are a fun and functional seasonal snack we’re proud to exclusively offer to our members.”
Peach Chips are RIND’s latest venture beyond the traditional, chewy dried fruit category, building on last year’s launch of crispy, thin-cut Fruit Chips in vibrant flavors, including Orange and Kiwi. RIND’s limited-edition Peach Chips is available exclusively at Thrive Market, while supplies last.