Sara Lee Marks National Cheesecake Day with New Mini Cheesecakes

In honor of National Cheesecake Day on July 30, Sara Lee Frozen Bakery, a leading brand in frozen retail cheesecakes, has announced the launch of a new line of individually wrapped, easy-to-eat mini cheesecakes. The Sara Lee Mini Cheesecakes are packaged in a Peel & Plate cup – perfect for eating on-the-go or as a plated sit-down snack – and come in three flavor varieties: classic/plain, strawberry, and decadent salted caramel truffle.

”Sara Lee Mini Cheesecakes are on-trend now more than ever because they’re individually wrapped snacks you can eat right out of the cup with a fork or spoon,” says Ryan Malone, Sara Lee Frozen Bakery Chief Marketing Officer. “We’re pleased to answer increasing consumer demand for ‘touchless snacking’ with our innovative packaging that helps consumers feel confident about the safety of their food.”

Cheesecake is unarguably one of America’s favorite desserts, found on more than one third of all restaurant menus, according to Datassential Menu Trends (June 2020) and almost half of restaurant owners rate cheesecake as one of their top 3 selling desserts. Sara Lee Sara’s Selections Mini Cheesecakes are available in the grocery freezer aisles and will be available in select food venues nationwide.

The iconic Sara Lee name dates back to 1949, when Charles Lubin named his cream cheesecake after his then 8-year-old daughter.