Southeastern Grocers Partners with Coca-Cola to Share a Meal with Families in Need

Southeastern Grocers, parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, together with the SEG Gives Foundation, today announces the Share a Meal program in partnership with The Coca-Cola Company.

The campaign provides customers with a seamless opportunity to share a meal with families in need through the simple purchase of a participating meal. To kick off the Share a Meal partnership, and help combat summer hunger, the SEG Gives Foundation will donate more than $100,000 to Feeding America through its network of food banks. Additionally, the grocer encourages customers to round up their total grocery bill at the register to benefit Feeding America during the current nationwide coin shortage.

Now through December 31, 2021, customers can help feed families in need by purchasing a Share a Meal combo at any BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie deli department. With each purchase of participating deli items and participating Coca-Cola products, 10 cents, or one meal, will be donated to Feeding America food banks throughout SEG’s seven-state footprint. The Share a Meal Program offers deli meal combinations including rotisserie chicken, mixed eight-piece baked chicken or mixed eight-piece fried chicken, with Coca-Cola products including Gold Peak Tea or smartwater.

Anthony Hucker, President and CEO of Southeastern Grocers, said, “At Southeastern Grocers, we are committed to making a difference in the communities we serve. We are honored to partner with The Coca-Cola Company on the Share a Meal program to aid Feeding America in the ongoing fight against hunger. Our customers will now proudly be able to have a meal donated on their behalf with each participating purchase. We are stronger together, and we appreciate our customers who help us spread kindness throughout our communities.”

Pam Stewart, The Coca-Cola Company Senior Vice President, National Retail Sales, said, “Our partnership with Southeastern Grocers and Feeding America demonstrates Coca-Cola’s commitment to act on our purpose to make a difference, while supporting our valued customers. Through the Share a Meal program, we are working together to help fight food insecurity, which is especially critical in communities disproportionately impacted by Covid-19.”

Food insecurity is an ongoing issue impacting 1 in 6 families throughout the Southeast. This year, more than 54 million people may face hunger due to work furloughs and industry layoffs because of the coronavirus pandemic – an estimated 46 percent increase from the 37 million people who struggled with food insecurity prior to the pandemic. Through Share a Meal, The Coca-Cola Company and SEG will help offset the effects of food insecurity by providing customers throughout the Southeast with the opportunity to support their communities in an impactful way.

Claire Babineaux-Fontenot, CEO of Feeding America, said, “As a result of the pandemic, food banks across the country have seen an increase in need for food assistance. At the same time, the charitable food system has faced hosts of challenges, including a decline in food donations, volunteers and other resources. Feeding America is grateful to Southeastern Grocers and The Coca-Cola Company for their support and commitment to helping our neighbors in need.”