Southern Recipe Small Batch Introduces Refreshed Packaging, Designed to Speak to More Feminine Aesthetic

Southern Recipe Small Batch, a leading handcrafted, small batch pork rind, has revealed a refreshed packaging designed to continue to meet the needs of and draw attention from its core consumers. The launch is accompanied by an integrated campaign to show off the new packaging, including a refreshed logo and enhanced web and social presence that were all developed with consumer needs in mind. From retailer shelves to social media, Southern Recipe Small Batch has entered a new era that it expects will meet the evolving needs of today’s pork rind consumer, particularly with women.

The full Southern Recipe Small Batch lineup underwent this brand refresh. Packaging elements were lightened, with bolder colors and clear flavor cues highlighting key product features. In continuing to define Southern Recipe Small Batch’s leadership within the pork rind category, the new packaging was designed to stand out on retailer shelves. In addition to offering bold flavors that rival what is thought to be traditional within the pork rind niche, Southern Recipe Small Batch boasts 7g of collagen per serving – a USDA-approved claim that is uniquely used by the brand.

“We’re so proud of how far the Southern Recipe Small Batch brand has come, from inception to brand launch to category leadership,” shared Mark Singleton, Vice President of Sales and Marketing for Southern Recipe Small Batch. “We have a great team behind the brand, all who understand the potential of pork rinds within the snack food industry. The humble pork rind deserves to be elevated, and that’s exactly what we’re doing with this brand refresh.”