August 23, 2021
US Hemp Brokerage Adds New ‘Everyman’ CBD Line for Convenience Stores and Natural Grocery
Colorado-based US Hemp Brokerage LLC will roll out an organic full-spectrum CBD product line capturing the rugged individualism of the American working man and woman with John Budd and Jane Budd brands. USHB has an exclusive contract to market the products which are being placed in 1,000 US convenience stores, with more retail placement lined up in dozens of natural grocery and specialty stores.
The John Budd brand is named for a real Colorado hemp farmer, John Budd, whose family has a legacy of working in mining, ranching and farming in Colorado for 100 years. Budd had a vision to create a CBD line rooted in cutting-edge botany and agriculture with the desire to create something superior in this marketplace: the new John Budd True Spectrum Hemp Line.
The concept of the bull, around which John Budd has designed marketing values, runs deep historically. His family has owned a cattle livestock business for over a century, and like the bull working the fields, it’s a metaphor for strength, virility and health.
“These are men and women who work hard and play hard,” said Jeff Cole, founder and managing director of US Hemp Brokerage.
The company is rolling out SKUs specially formulated for men and, “priced for the everyday man as well, who doesn’t want to spend $200 for CBD,” Cole said. “This brand is literally for every man. It’s highly efficacious and is ideally suited for daily use at an optimal 60mg per day.”
The brand was introduced at the AsheJam 3-day music festival, in Asheville, NC this summer and will further its reach into hemp markets at Southern Atlantic Hemp & Arts Expo during the Labor Day weekend. The John Budd brand also has plans to launch clothing and home products around the family’s ethos of working hard and living well.
The new John Budd brand will roll out to convenience store shelves with two powderized, water-soluble high-performance offerings of Passionfruit-Elderberry and unflavored, as well as a cinnamon-flavored 20-mg gum 3-pack.
This month online, the brand will introduce a high-performance 600 mg tincture that will include cinnamon and natural flavors. Two high-CBD content topicals will include “Hot D*mn Muscle Balm” a warming salve with cayenne pepper as the warming agent and a bad a** balm called “Cut the Crud” with menthol/camphor for support with upper respiratory conditions.
Coconut oil-based soft gels, rather than MCT, come in 30 and 60-count packages with 20 mg of CBD
Jane Budd products, which will roll out in late summer, include menstrual and wellness topicals and their own flavors and textures, specifically designed for a woman’s palette and body chemistry.