VIVE Launches Fruit Punch Hard Seltzer Variety Pack

VIVE Hard Seltzer has launched a first-of-its-kind Fruit Punch Hard Seltzer Variety Pack. Blending the trend of themed variety hard seltzer variety packs like lemonade and tea – VIVE is offering something that deviates from the norm. With the legacy of acclaimed Pumpkin Spice Hard Seltzer at the brand’s back, VIVE will release VIVE Punch Hard Seltzer to Kroger, Meijer, Walmart and Target store shelves throughout Ohio, Kentucky, Tennessee and Indiana this March.

In a survey of more than 600 consumers, the VIVE brand found the nexus of fruit-based, sweet, sparkling beverages were preferred. Launching this new variety of the VIVE brand will make it the first and only carbonated, alcoholic punch on shelf.

“We’re incredibly proud of where the VIVE brand has come, and the new Punch line allows us to continually deliver innovation on a highly competitive national level,” shares Jake Rouse, Co-Founder and CEO at Braxton Brewing Company. “Each flavor delivers exactly what the name promises, from Original Punch to Tropical Punch, and we’re excited to get VIVE Punch Hard Seltzer in the hands of traditional hard seltzer drinkers, as well as consumers who may have not yet embraced the category. VIVE Punch allows us to speak to a broad audience … and ‘wow’ them with the flavor in the meanwhile.”

Braxton Brewing Co., the maker of VIVE, was recently identified as an Inc. 5000 fastest growing private company based on its unprecedented three-year growth. Propelled in part by the launch of VIVE’s seasonal variety, Pumpkin Spice, Evan Rouse, Co-Founder and Chief Product Officer, was honored in Forbes’ “30 Under 30” 2021 list. Meanwhile, VIVE was also recently marked as the hard seltzer generating highest velocity among non-national competitive counterparts in the Midwest.