Wakenfern Food Corp. Introduces Multisensory Freeosk Units
Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation.
Following a successful pilot, Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores. Freeosk transforms ordinary in-store spaces into discovery destinations for new products and categories.
Historically, Freeosk campaigns generate an average sales lift of more than 50 percent , with 70 percent of buyers being new to brand (NTB) and more than 20 percent of the converted shoppers repeating purchases post-campaign. Freeosk inspires shopper engagement and trial as the leading multisensory retail media platform that combines in-store sampling, merchandising and digital media.
“Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store. By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users,” said Natalie Menza-Crowe, MS RD Director of Marketing and Wellness Strategy for Wakefern.
“Brand adoption is a key milestone on the path-to-purchase. From that moment on, you build loyalty and customer lifetime value. Freeosk is honored to help facilitate seamless in-store retail media programs with Wakefern that provide clear ROI,” said Matt Eichorn, President, Co-Founder and CEO at Freeosk.
According to the 2022 Retail Media Research Report by Merkel, only 9 percent of US retail media networks (RMNs) offer in-store digital media for brand campaigns. Considering a majority of sales happen in-store, this represents a vast opportunity for retailers to take a more comprehensive approach to retail media offerings with multisensory in-store activation.
To learn how Freeosk creates loyalty for both brands and retailers, visit Freeosk. To find a Freeosk near you, visit The Freeosk.