September 15, 2021

Wisdom Natural Brands Announces Michael P. May, Ph.D., as Chief Executive Officer

Wisdom Natural Brands® (WNB), makers of SweetLeaf® sweeteners and Wisdom of the Ancients® natural foods and beverages, announces that company President Michael P. May, Ph.D., has been additionally appointed Chief Executive Officer.

Formerly, Dr. May served as Vice President of Business Development, Chief Operating Officer and Executive Vice President prior to assuming his role as President in 2017. Dr. May brings rich knowledge, tremendous experience and his family’s legacy to his new role, continuing to lead the company toward national and international growth through innovation of new plant-based sweeteners, foods and beverages.

Under May’s direction, the company will deliver on the late James and Carol May’s (his father’s and mother’s) founding mission. He will continue the company’s 40-year legacy of developing groundbreaking and award-winning zero-sugar, zero-calorie natural sweeteners. May envisions a world where nature and science come together to provide the highest quality foods and beverages, so that everyone has the opportunity to make better dietary choices that can lead to a longer, healthier and happier life.

“Our mission at Wisdom Natural Brands is simple and ambitious. We want to change the world through our traceable, sustainable, better-for-you products and services,” said May. “I am driven each and every day with an intense passion to constantly improve everything we do in achieving that mission.” Under Dr. May’s leadership, Wisdom Natural Brands will continue to implement that vision to, as its slogan says, “make the world a sweeter place.”

Wisdom Natural Brands has grown from a small Arizona company to a multi-million dollar international brand with more than 100 plant-based sweeteners and food and beverage products sold in almost 70 countries world-wide. With 38 awards for taste and innovation, the company remains a recognized leader in natural and organic sweeteners.

For more information about SweetLeaf, click here. For interviews with company leadership, please contact the name listed at the bottom of the release.

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